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Noteleaf, Be Prepared For Any Sales Meeting

April 12 | small business resources | staff

Noteleaf, a new contact information aggregator for Google’s Gmail and Calendar apps, helps you be prepared for any meeting. For anyone in sales, this looks like a good solution to one of the job’s challenges — knowing who you’re meeting, before you meet them.

Noteleaf works in the background after a user signs up by using information stored in Google’s Gmail email service. Noteleaf browses the user’s Gmail and contact accounts for additional information about names typed into a Google Calendar entry. While it doesn’t work with Microsoft’s Exchange email and contact storage program, that might be coming in the future.

Noteleaf also sends a text message to the user with a link to relevant contact information 10 or 15 minutes before a meeting. That page pulls information from the contact’s LinkedIn profile.

Says co-founder Jake Klamka, “If you’re running late for a meeting it’s painful to open Gmail or LinkedIn to figure out who this person is. Here you’ve got it happening in one click.”

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Are You Guilty Of Binge Marketing?

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April 6 | small business resources | staff

Many companies — and especially those who are in cyclical businesses such as most of us in the meetings and event industry are — are prone to “binge marketing”, an unhealthy practice that can hurt sales.

According to Promo Direct, companies practicing this on again, off again approach to marketing are only hurting themselves. To avoid quiet spells and ensure regular sales, every business needs to plan in advance.

Instead of focusing all your marketing activities in busy periods like the holiday season, Promo Direct advises taking a more balanced approach by engaging in simple daily, weekly and monthly marketing activities throughout the year:

Daily