operations

Setting The Ground Rules For Your Next Meeting

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January 19  |  meeting and event management  |   Andrew Maxwell

Randy’s Terrific Operations Point

Q: Randy, the district sales managers are coming to head office for a meeting. Last time this group got together it was chaos. Are there some ground rules I can set so things don’t go too far off the rails?

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The Last Minute Xmas Party

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December 15  |  meeting and event management  |   Andrew Maxwell

Randy’s Terrific Operations Point

Q: Randy, I’ve been asked to organize a last minute Xmas party for staff? What do I do?

A: The last thing anyone needs at this time of year is stress — even the stress of organizing something fun like a holiday staff party. So the best advice I can offer is KISS — keep it super simple. If you can’t get a good caterer in time, then think about serving something simple like a pot of chili — one with meat and one for the vegetarians on staff. You can serve wine and beer but a big pot of hot cider is an alternative — and it can be served non-alcoholic or with a shot of rum. Let your creativity make-up the difference for a lack of decor and other Xmas accoutrement. Here is a sharp idea that I stole from Live with Regis and Kelly — the plaid party. Pick up some plaid throw blankets and fabric to cover everything from the table in the meeting room to the office photocopier. Use the fabric to line platters and trays, or wrap it around your drinking glasses to add a little holiday flare.

Randy Markus is an operations specialist and partner at WTTC.com. Have an operations question you’d like answered? Leave it in the comments section below.

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Site Inspections And The CVB

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October 27  |  meeting and event management  |   Andrew Maxwell

Randy’s Terrific Operations Point

Q: Randy, what are your thoughts on utilizing a CVB for an upcoming site inspection?

A:  Convention & Visitors Bureaus (or CVBs) can be very helpful with site inspections, saving you both time and money. With a primary focus on marketing and selling a destination city, these not-for-profit organizations will do everything in their power to help you find the meeting and service companies, hotels, venues and attractions that best “fit” the needs and expectations of your client.  After all, when you create an exceptional client experience in a city the CVB benefits by the enhanced exposure and positive industry “buzz” your event attendees take back home with them.

Do your homework by visiting the city’s website and talking with your CVB representative. In many cases the reps will contact hotels and meeting facilities and schedule a time for you to visit the properties you want to see. Some CVBs, such as Tourism Toronto, will even have a member of their corporate team meet you at the airport and personally escort you to every site inspection and around the city. Personal attention as only CVBs provide can save you from a lot of worry and allow you to focus on getting the best deal for your client — and your event.

Randy Markus is an operations specialist and partner at WTTC.com. Have an operations question you’d like answered? Leave it in the comments section below.

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The Sales Meeting

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September 23  |  meeting and event management  |   Andrew Maxwell

Randy’s Terrific Operations Point

Q: Randy, I’m organizing my first sales meeting. Any tips on how I can help my manager, who’s leading the meeting, have a successful outcome?

A: Worthwhile and engaging meetings require a clearly defined purpose with specific objectives, open dialogue, and strong leadership.

It’s important that everyone attending has a clear understanding of the actual purpose of the meeting.  Work with your manager to establish one or two clear objectives. From there, it should be easy for you to develop an agenda based on the objectives.

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