Exhibit Surveys, Inc., the leading provider of research, measurement, and consulting services exclusively for the exhibition and event industry announced in December 2011 that two new products are now available to enhance Return on Investment (ROI) and Return on Objectives (ROO) for exhibitors.
Booth Design and Effectiveness Study
Measuring the effectiveness of exhibit design and in-booth activities provides factual, reliable, and third-party research and consultation to justify changes to an existing booth or invest in an entirely new booth, its graphics, and in-booth activities. Delivers the critical data necessary to implement changes that will improve performance and selectively attract more of the right visitors. Quantifies visitor activity and provides feedback to evaluate specific tactical aspects and features of the exhibit for future planning. Tests ideas for future exhibit design and in-booth activities.
Booth Observation and Competitive Intelligence Gathering Services
Exhibit Surveys has developed a detailed set of criteria to evaluate and compare booth design, activities, and personnel against that of specific competitors’. An experienced Exhibit Surveys’ project manager keenly observes the exhibit and competitors’ exhibits during the exhibition. After the show, Exhibit Surveys delivers an unbiased, detailed, report highlighting and illustrating each exhibit’s activities. Actionable recommendations and insights are included.
“Through the decades, we have developed myriad proprietary research tools to assess and analyze exhibits and events, and we’ve applied these insights to our two new products,” commented Joe Federbush, vice president, sales and marketing, Exhibit Surveys Inc. “Our experienced research and consulting staff is uniquely qualified to utilize these tools to provide recommendations and direction that can be immediately applied toward improving exhibit results and ensure success.”
The Convention Industry Council recently released a new APEX tool to assist planners with creating and managing RFPs. The new APEX RFP Workbook offers planners a way to keep the most common RFPs associated with a meeting, convention, exhibition or event in one convenient location. Drawing from the full APEX RFP documents, the APEX RFP Workbook takes a streamlined spreadsheet-driven approach, removing as much unnecessary or duplicative information as possible, and providing simple, drop-down menus and auto-populating fields where possible.
“Our goals in creating the APEX RFP Workbook were to provide a simple resource that was built on ‘APEX DNA’ and focused on being accessible and easy to use and understand”, stated MaryAnne Bobrow, Bobrow & Associates, chair of the APEX Standards Review Council (SRC), the volunteer body that created the tool. “The full APEX RFP documents are valuable resources to our industry and are enormously comprehensive blueprints. The Workbook translates those blueprints into a handy tool,” she concluded.
The APEX RFP Workbook includes templates for single facility events; citywide events / destination; event technology/audio-visual; DMC & transportation services; and general service contractors.
“One of the benefits of moving to a spreadsheet format for the templates is that they can continue to adapt and improve over time to include new functions and to correct any problems,” said Doug McPhee, Experient Sales Network, who chaired the of the Standards Review Council when the project began. “The SRC Council anticipates that feedback from planners and suppliers alike will continually improve the workbook on an ongoing basis.”
The APEX RFP Workbook is available free of charge from the Convention Industry Council website, http://www.conventionindustry.org/StandardsPractices/APEX/RFPWorkbook.aspx.
MeetingApps.com is pleased to announce that its on-line app directory has reached its 2,500th app. MeetingApps.com is the only portal in the world dedicated to finding the best apps for our industry. Since the launch of MeetingApps.com in August, 2010 the portal is now used by meeting and event professionals in over 143 countries.
MeetingApps.com founders, Kirsten Strand, BSc, CITE, CMM, Joseph Lo and Jane Huynh recognize the sponsors who shared the vision of making it easy for planners to instantly find apps relevant to the meeting industry. Strand comments: “It was just last December that we posted the 1,000th app on our site. Jane Huynh has been overseeing the app research activities, including the sourcing and categorizing the apps. We have been impressed with the quality and range of apps that are available for meeting industry professionals.”
MeetingApps.com invites the meeting planning community to submit new apps related to the meetings industry either on-line at http://meetingapps.com/submit.php or by email at firstname.lastname@example.org.
To find the ideal app for your personal travel experience, next meeting or event, visit www.MeetingApps.com.